Three ways to work with creators, one platform.
Barter Collabs kept your content flowing on autopilot. Today we're adding two more ways to work with creators - Events and Paid Campaigns - so you can match every goal, from a quiet Tuesday to a launch night, with the right kind of collaboration.
CreatorPass did one thing exceptionally well: it connected local businesses with creators for barter collaborations - a free experience in exchange for authentic content. It runs in the background, week after week, and it works.
But not every goal looks the same. An opening night needs a room full of the right faces. A product launch needs guaranteed, on-brief content you fully own and can run as ads. Barter alone couldn't cover all of it - so we built the two modules our businesses kept asking for.
The short version: Barter Collabs is your always-on engine. Events turn a single night into a week of content. Paid Campaigns give you guaranteed output and full usage rights. All three live in the same dashboard, on the same creator network.
Events: turn one night into a week of content
Best for openings, launches & tasting nights
Some moments deserve a crowd. An opening, a tasting menu, a pop-up, a launch party - these are the nights you want documented from a dozen angles. Events lets you build a guest list of vetted local creators and turn a single evening into content that keeps working for weeks.
- 1Create the event. Add the date, venue, your offer, and the content you'd like - Stories, a Reel, a TikTok.
- 2Curate & invite. Filter creators by niche, city, and audience size, then send branded invitations in a click.
- 3They RSVP & attend. Creators confirm and show up - no back-and-forth DMs, no spreadsheets.
- 4Track the coverage. Posts, reach, and deliverables roll into the event automatically, so you can prove ROI and rebook your best guests.
Paid Campaigns: guaranteed output, full rights
Best for e-commerce & UGC ad assets
When you need content you can count on - and own outright - you run a Paid Campaign. Set a budget and a brief, review applicants, and pay for content that's delivered to spec. Crucially, this is the home of usage rights: every asset you receive is yours to run as paid ads across Meta, TikTok, and beyond.
- 1Set the budget & brief. Define the deliverables, the angle, and what you're paying per creator.
- 2Review applicants. Vetted creators apply; you approve the ones that fit your brand.
- 3Receive & approve content. Get on-brief assets, request tweaks if needed, and release payment when you're happy.
- 4Own every asset. Full usage rights included - repurpose the best performers as paid ads.
Which one is right for you?
A quick way to choose
Most businesses end up using more than one. Here's the simplest way to think about it:
| Module | Best for | What you get | Content rights |
|---|---|---|---|
| Barter Collabs | Gastro, beauty & experiences - steady, always-on exposure | Authentic organic posts that tag you, no cash needed | Organic social only |
| Events | Openings, launches & tasting nights | A curated room of creators & a week of content from one night | Organic social only |
| Paid Campaigns | E-commerce & UGC ad assets | Guaranteed, on-brief content delivered to spec | Full usage rights - run as paid ads |
Availability. Barter Collabs is included on every plan. Events and Paid Campaigns unlock as modules from the Growing plan up, with higher event capacity on Scale and Enterprise. See pricing →
One creator network. One dashboard. Three ways to collaborate - so whatever this week needs, the right kind of content is a few clicks away.
Ready to put all three to work?
Start with Barter on any plan, then switch on Events and Paid Campaigns whenever the moment calls for it.