By businessFor retail & ecommerce

UGC & influencer marketing for retail & ecommerce.

Q: How does UGC influencer marketing work for ecommerce?

You brief a Paid Campaign on CreatorPass - budget, deliverables and angle. Vetted creators apply, you approve the right ones, and they deliver on-brief UGC. You receive every asset with full usage rights, so you can run them as paid ads on Meta, TikTok and beyond. For organic reach, Barter Collabs send product in exchange for posts.

Q: Do I own the content and can I run it as paid ads?

Yes. Paid Campaigns include full usage rights to every asset a creator delivers, so you can run them as paid ads and repurpose your best performers across channels.

Q: What's the difference between barter and paid campaigns for my store?

Barter Collabs give you authentic organic posts in exchange for product - great for steady reach. Paid Campaigns give you guaranteed, on-brief content with full rights to run as ads - the engine for paid social. Most stores use both.

Q: How much does it cost?

A flat monthly subscription with collaborations included, plus the budget you set for paid campaigns. Plans start at €89/month and scale for ecommerce volume. See pricing.

Q: Can I get enough content to test creative at scale?

Yes - that's the point. Brief one campaign and receive multiple on-brief assets from different creators, giving you the volume and variety paid social testing needs.

Ecommerce runs on creative that converts. CreatorPass connects your store with vetted creators for paid UGC campaigns - guaranteed, on-brief content you fully own and can run as ads - plus always-on barter content for organic reach.

Get started now See what fits

UGC & Influencer Marketing for Ecommerce | CreatorPass

12 new posts

from creators this week

Local creators

matched to your venue

600+

product & lifestyle creators

Full rights

on every campaign asset

<5 min

to brief your first campaign

Your highest-performing ad is a creator's phone.

For retail and ecommerce, user-generated content is the creative engine behind paid social. Authentic, creator-made videos consistently outperform polished studio ads on Meta and TikTok - and to run them, you need volume, variety and clear usage rights. Influencer marketing for ecommerce on CreatorPass is built for exactly that: brief a campaign once and get on-brief UGC from vetted creators, with full rights to run every asset as a paid ad.

Set a budget, define the deliverables, review applicants and approve the content you love - payments and contracts are handled for you. Need steady organic content too? Always-on Barter Collabs keep creators posting about your products in exchange for them. From DTC brands to multi-location retail, it is a faster, cheaper way to keep your ad account stocked with creative that converts.

The right way to work with creators for retail & ecommerce.

Three ways to collaborate, one dashboard. Here's where each one fits your business.

Recommended

Campaigns

The engine for ecommerce - brief a campaign and get guaranteed, on-brief UGC you own outright and can run as paid ads.

You set budget & brief
Full usage rights on every asset
Volume & variety for paid social

Explore Campaigns

Barter Collabs

Keep organic reach flowing - send product in exchange for authentic posts that tag your store, week after week.

Product-for-content, no ad spend
Matched to product & lifestyle creators
Steady organic posts that tag you

Explore Barter Collabs

Events

Launching a flagship store or a new collection? Host a creator event and turn the moment into content.

Curated creator guest lists
One-click invitations
A week of content from one event

Explore Events

What retail & ecommerce use CreatorPass for.

UGC for paid ads Product launch Seasonal sale creative Always-on content Restock hype Flagship store opening

From sign-up to coverage in four steps.

Brief your campaign

Set the budget, the deliverables and the angle - or list a product for barter collabs.

Review & approve creators

Vetted product and lifestyle creators apply; you approve the ones that fit your brand.

Receive on-brief content

Creators deliver UGC to spec; request tweaks and release payment when you're happy.

Own & run it as ads

Every asset is yours with full rights - plug your best performers straight into paid social.

Retail & ecommerce influencer marketing, answered.

How does UGC influencer marketing work for ecommerce?

You brief a Paid Campaign on CreatorPass - budget, deliverables and angle. Vetted creators apply, you approve the right ones, and they deliver on-brief UGC. You receive every asset with full usage rights, so you can run them as paid ads on Meta, TikTok and beyond. For organic reach, Barter Collabs send product in exchange for posts.

Do I own the content and can I run it as paid ads?

Yes. Paid Campaigns include full usage rights to every asset a creator delivers, so you can run them as paid ads and repurpose your best performers across channels.

What's the difference between barter and paid campaigns for my store?

Barter Collabs give you authentic organic posts in exchange for product - great for steady reach. Paid Campaigns give you guaranteed, on-brief content with full rights to run as ads - the engine for paid social. Most stores use both.

How much does it cost?

A flat monthly subscription with collaborations included, plus the budget you set for paid campaigns. Plans start at €89/month and scale for ecommerce volume. See pricing.

Can I get enough content to test creative at scale?

Yes - that's the point. Brief one campaign and receive multiple on-brief assets from different creators, giving you the volume and variety paid social testing needs.

Stock your ad account with UGC that converts.

Run paid campaigns for content you own, and keep organic reach flowing with barter collabs.

Get started now Schedule a call